by Jennifer Slegg •
It's easy to make a mistake when trying to create perfect HTML
code that validates correctly every time. So how important is valid HTML
when it comes to your Google organic search rankings? Not very, at
least for right now, says Google's Matt Cutts.
by Alistair Dent •
Remarketing Lists for Search Ads opens up a lot of potential
strategies for AdWords advertisers. Here are some of the most common
strategies evolving for different types of advertisers to give you an
idea of what could work for each one.
by Joseph Kerschbaum •
Regardless of your product or service offering, you should start
reviewing, planning, organizing, and optimizing for Q4 right now. Here's
a checklist of strategies and things to think about now to end the year
the on a triumphant note.
by Dave Davies •
When you think search, no doubt you think Google. But there are
other popular major search engines (e.g., Bing, Yahoo, Yandex, and
Baidu) that you can turn when searching for information, images, maps,
videos, products, or something local.
by Glenn Gabe •
If a website gets hit by Google Panda, small fixes won't be
effective. Panda absolutely can strike again, and if it does, webmasters
might find themselves in a long yo-yo battle. Learn how to avoid this
situation by making the right SEO decisions.
by Marie Haynes •
Trying to clean up your backlink profile? If your site has sunk in
Google's search results due to a large number of unnatural links point
to inner pages, you can quickly remove links by removing these pages.
Here's how to do it correctly.
by Lisa Barone •
By understanding who your audience is, you're able to offer them a
targeted message. While your personas and triggers may vary slightly,
here are common distinctions in the consumer buying cycle and specific
content types that work well for each.
by Jay Taylor •
Dominating your niche on Google can be very profitable. Ranking
well for keywords related to your specific niche helps drive higher
quality traffic to your site and differentiates your brand. Follow these
five steps to dominate your niche.
by Guillaume Bouchard •
Ready to ignite a sincerely user-centric mobile plan? When it
comes to your mobile SEO strategy, it's critical to identify user intent
and motivation, find and optimize mobile-specific keywords, and focus
on context rather than "killer content."
by Jasmine Sandler •
When it comes to hiring social media managers, it can be tough to
separate the pretenders from experts. If you're looking to hire a social
media manager, here are six areas you should look at when evaluating
applicants' skill sets and background.
by Purna Virji •
Regardless of whether you're in-house or agency-side, there are
huge profits to be gained from SEO and social media teams strategically
working together. Here are the top three ways to set up and benefit from
this powerful collaboration.
by Lisa Buyer •
Move over Carson Daly and "The Today Show". Meet the new social
media talk shows: Google+ Hangouts and TwitterChats. Brands of all sizes
can now gain influence and publicity channeled through today's largest
social media news networks. Here's how.
by Eric Enge •
The way to be perceived by Google as the best is, in fact, to be
the best. You have to do that consistently, and often over a long period
of time to get there, but you should be able to build your traffic,
reputation, and business along the way.
by Josh Braaten •
The Google Analytics Visitors Flow report is truly a handy way to
visualize what's happening on a website. Today's the day you turn it
into your secret conversion rate optimization weapon and glean big
insights from it before your next test.
by Rachel Pasqua •
Search marketers have a new set of screens to contend with. What
are the rules of content strategy and SEO in this new ecosystem? What
techniques will help you get found? And, more important, what kind of
content will make you worth looking for?
by Salma Jafri •
Knowing how to promote yourself, your client, your business, or
your employers takes a whole new level of skill and expertise. The
challenge is finding the right balance of promotional strategies that
will yield the most effective results.
by Amanda DiSilvestro •
Local search is broken. To improve your local search strategy for
both now and the future, you need to understand the growing importance
of local data, personalization, emerging technologies, new transaction
methods, and delivery.
by Bonnie Stefanick •
Negative SEO is a large concern for webmasters, especially those
in competitive niches. Here are some distinctions about types of
link-based negative SEO, and some insights and tips on how to protect
your site, based on several real world examples.
by Dave Schwartz •
Google's Product Listing Adds have posed serious challenges for
retailers of all sizes. Here are 10 of the most common mistakes that
search marketers make, as well as some advice on how to address them to
improve your own PLA campaigns.
by Peter van der Graaf •
Even if you offer your services nationwide, being local has become
an important ranking factor for Google. Try to cover the most important
cities before a smaller local player takes your place. Here's how to
prepare for the increasing role of local.
